Norman brings over 15 years of experience in injury rehabilitation, performance training, and exercise coaching, supporting individuals from grassroots participants through to professional athletes, as well as members of the general population. His approach combines sports science, functional rehabilitation, and neurological principles to help people recover fully and return to the activities that matter most to them.

With a background in Physical Education (B.Ed. Hons, Liverpool University), Norman has developed extensive expertise in sports injury rehabilitation, from post-operative recovery through to pre-performance conditioning and injury prevention. His interest in this area is shaped by both professional and personal experience, giving him a deep understanding of the physical and psychological challenges that can come with injury.

Over the past eight years, he has continued to expand his skillset through the study and application of functional neurology, enabling him to take a more holistic and targeted approach to movement, pain, and performance. Norman holds a wide range of specialist qualifications, including Level 3 Personal Training, Sports Massage Therapy, and his ARNI qualification in stroke rehabilitation, allowing him to confidently support both athletic and neurological clients within rehabilitation settings.

Norman enjoys designing individualised, functional rehabilitation programmes that focus on true recovery — not simply returning to “good enough,” but restoring strength, resilience, and confidence for long-term success. Known for his supportive, motivating, and personable style, he takes pride in making rehabilitation both engaging and achievable, helping every client work towards their personal goals with clarity and confidence.